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The Zebra Chronicles by Sheila Kennedy

The Daily Magnet including info-sponging by Sheila Kennedy of The Zebra Ink The Practice of Info-sponging and The Daily Magnet

 Info-Sponging is the way to grow! What the heck is that? I was first introduced to it by Jeff Hoffman, the co-founder of Priceline.com when I interviewed him for my book, Choices to Changes.  “Info-sponging is observing what is happening outside your industry and in the world, literally taking notes and then connecting the dots of random ideas to create new solutions.... Read More

Picture this before you write

Picture It! Who are you writing to? That’s right! If you want to keep your writing focused and on track, create a picture in your mind of who you are writing for. Not unlike picking an avatar of who your ideal client might be in business. If you keep focused on who the ideal person is to read whatever you are writing, the process will go so much smoother and makes a lasting... Read More

Why are you writing with The Zebra Ink Why are you writing a book?

Why you are writing is a crucial question to answer. If you are thinking about writing a book, the task can seem monumental if you have not done it before. It really isn’t and is completely accessible for most people. Many aspiring authors think the “outline” is a must have way of getting started. I beg to differ. I believe that before any writing or organization of the... Read More

Author Aisa Purak

The Zebra Ink recently held a Holiday Pop Up Book Shoppe in Rochester, NY. One of the featured authors that day was Aisa Purak. Meet Aisa Purak Aiša Purak was born in a small, beautiful village called Jastrebac in Bosnia and Herzegovina. She attended Gazi Husrev-begova medresa, a girls high school in the capital of Bosnia and Herzegovina dedicated to religious education.... Read More

Author Sandy Sloane

The Zebra Ink recently held a Holiday Pop Up Book Shoppe in Rochester, NY. One of the featured authors that day was Sandy Sloane. Meet Sandy Sloane Sandy Weinberger-Sloane is the Lead Consultant and President of Solutions by Sloane, a workforce training and development/special events/public relations company. For the past 30 years, Sandy has worked in the public and private... Read More

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